So you have a blog, huh? Wow, that’s great! It’s really easy to have a blog, it’s even easy to build a following. In fact, it’s not that difficult to set up link shares and Facebook updates and spam the hell out of your blog so that every random person in the blogosphere has, at the very least, heard of you.
But that doesn’t make you famous.
Sure, you have a following. You have something to say and people listen to you as if you were an expert. People follow your reviews and buy your endorsed products. They come and join you on your excursions to experience whatever it is your local area has to offer, and when you tell your readers what you and your cronies liked, disliked, will revisit, will avoid, they sit up and take notice. You have cheerleaders who will defend you when someone disagrees with your infinite wisdom.
This doesn’t make you an expert.
You see, this whole idea of “citizen journalism” has really just been used as an excuse to let major media outlets out of such silly things as “copy editing” and “proof reading”. The realty of citizen journalism is that, for every blogger who breaks real news, there are hundreds who think they matter a whole lot more than the rest of the world thinks.
They don’t.
See, here’s the thing… I get that you’ve spent more hours than you want to count promoting your personal brand; commenting on local media sites and blogs, handing out your business card to everyone whose hand you shake. I get that you’ve invested your time and effort into your chosen words and your makeshift events. I get that you consider your local “great blog!” award to be a major achievement, but you’re missing something here.
The reason you won that award is because you spammed the hell out of your readership. Not even just about your own award, you tell your entire readership how to vote in every local poll or “best” list, even in categories you are unfamiliar with and categories that are completely subjective. You’ve got this opinion of yourself that simply doesn’t exist outside of your contained URL. People don’t actually know who you are. A handful have heard of your blog. There is a certain demographic that may think of you when it comes to your niche, but outside of that very small demographic, no one cares.
You see, if people want to read reviews about video games, they go to a site that specializes in video games, where they can get reviews not only from a single reviewer, but from several different reviewers and from laymen who review in the comments. If people want movie reviews, they go to Rotten Tomatoes or IMDB where they can get information from multiple sources and not rely on an individual whose taste preferences may differ from their own. This applies to every single category. It’s why websites like Yelp succeed, because people can take the multiple reviews on a single location and make their own decision, but you’ve decided that you know better than everyone else on your topic of choice, and they should listen to your self-proclaimed expert opinion.
Before you call me a hypocrite, let’s really be honest here. I may tell people what I think or how to do certain things where I do consider myself an expert (Facebook comes to mind), but I do not actually expect anyone to do what I tell them, simply because I told them. I hope and expect that people will listen to me because I give sound advice or because I have proven to be reliable on certain topics. That’s the difference, friend. You tell people what to like because you think you know better than they do. I tell people what I like and why and don’t really care if they agree with me.
But you are no more influential than I am. In fact, you may be less influential because you confine yourself to your narcissistic corner of the internet, while I actually go out and talk to small business owners and consumers to find out where the gaps are between the two. I’m actually in touch with what’s going on in this region, where you make proclamations and hope that the reality is close to what you read on the internet.
No, friend, you are not as important as you think you are. You are not as influential, you are not the expert you want to be lauded as. I won’t burst your bubble, but where our paths cross, your shameless self-promotion is getting a little old. At the very least, own your self-importance instead of trying to hide it behind a facade of “helping people”. You’re doing me no favors and you’re not aware of or willing to hear notes on the flaws in your plans.
So enjoy your bubble. It’s safe, it’s quiet and it’s impermanent, at best. I won’t take joy when it bursts, but I have a feeling I’ll like you better for it.