Marie Claire is all about the unattainable. It was a bonus issue, so it was extra thick. A few pages in, I was struck by the costs of the various highlighted items. Several hundred to several thousand dollars a pop! Nothing in the magazine was accessible. Even their style trends were straight off the runway (read: not a damn person out there can pull that sort of thing off in their daily life.)
Marie Claire is a magazine designed to spark envy. It wants you to seek out labels, brands and looks that are well out of anyone’s reach. They have a feature where they tell you to splurge on a single item and how to work it in multiple looks. That, in and of itself is fine, and the first one, $200-300, was not my style per se, but the page made sense. Then, the second featured item was a $4500 vest! Who splurges that much money on so fleeting an item as a vest?
The magazine felt like it was telling me how much better it was than me. That I’m a bad person because I don’t crave bizarre runway makeup or because I shop sales, bargains and secondhand. This is not a magazine for me. Not at all. It makes me feel bad about myself, and it seems like that’s it’s purpose.
I only wish I had waited to read the magazine until the current season of Project Runway All-Stars was over. I like Joanna Cole so much less now. At least I already disliked Nina Garcia.